Supermarket advertising is an innovative and localized form of brand advertising that distinguishes a company from its competitors. Advertising, since the beginning of print publications, is an important tool for companies to expose their products to their markets. Times have changed and it is getting difficult to reach people using the same methods, mostly print advertisements in magazines and newspapers. That is where supermarket advertising can help.
Increased technology created a new path for companies. Advertisement now takes on multiple forms throughout the internet, TV, radio, apps, etc. But, many small to medium-sized companies want to reach their local market. Advertising on a wide scale through platforms larger than their target market is a waste of time and money. Why? Brand loyalty stays in local markets. An innovative way to reach those local markets is through supermarket advertising.
What is one thing all people need to do? Eat. Every target market visits the supermarket. The supermarket is a local businesses’ dreamland to a localized advertisement. No turning pages, no changing channels, no hoping your ad will be seen.
There are three distinct keys to supermarket advertising success—Repetition, Targeting, and Exposure:
Repetition: Sure, some people may just order food or do their shopping online. But, the average consumer visits the grocery store an average of 2.2 times per week. That is almost 3 exposures of your ad, per customer, per week. Potential customers are going to remember your ad!
Exposure: Not only are consumers going to the grocery store, but they are spending an average of 41 minutes per trip there. That’s an average of 90.2 minutes or an hour and a half of exposure to your product or company every week.
9 out of 10 shoppers say they shop at the same supermarket throughout the year. So, a company’s supermarket advertisement is getting continuous exposure from the same costumer for weeks at a time.
Targeting: Even with the growth of technology, the average American is still visiting the grocery store on a weekly basis. Although online shopping has increased over the past 10 years, grocery shopping has remained a mostly brick-and-mortar experience. In fact, only about 3% of shoppers say they buy their groceries online.
When someone picks up a newspaper, they might read it for two seconds, skim some pages, skip a couple of pages, and throw it out. When someone hears a commercial on TV or on their favorite Pandora station, they may tune it out or turn down the volume.
These are uncontrollable consumer behaviors. Everyone needs to eat. Supermarket advertising guarantees exposure to the correct market for the perfect amount of time.
from InMark Media https://inmarkmg.com/supermarkets/why-supermarket-advertising-is-the-new/
Executing the plan you set… ironically, doesn’t always go as planned. We tend to forget success doesn’t just happen overnight, nor does it always happen as planned. Living in a time when we would rather have Amazon’s 2-day shipping, instead of actually driving to the store and buying it in person. Instant gratification and laziness plague our motivation for success and often leads to discouragement and failure.
It does not matter how slowly you go, as long as you don’t stop.
Words of a wise man.
We simply forget to be patient and it hurts us in the long run. You may be 20, 30, 40, even 50, and it still isn’t too late to achieve what you’ve always wanted. Train yourself to be a diligent worker and try to remember how it feels to actually work for something. Success wouldn’t be satisfying if you just woke up successful.
Learn to love the process of getting there and I bet you it won’t matter how long it takes for you to get there as long as you know you are doing your best and align your pieces correctly. Everything will fall into place, brick by brick, floor by floor, until you get to the ceiling you always wanted!
from InMark Media https://inmarkmg.com/culture/be-patient-its-been-waiting-for-you/
In some aspects, it’s very convenient that communication and media are practically embedded in our daily lives. But, in terms of figuring out which marketing channels to use, this creates an extremely overwhelming atmosphere for new and existing businesses.
So, where do you begin?
Well, first we need to understand the differences between the two strategies: one or multi-channel marketing. Although the latter is more advanced and usually used by bigger companies with larger marketing departments or hired marketing consultants, the strategy may not be completely out of the question for a newer, smaller company.
But, this multi-channel marketing strategy is often where things can get pretty overwhelming and convoluted because each individual channel also has various techniques and processes that serve different purposes to master brand-to-consumer communication.
Let’s take a seat back, look at your company and its goals, and answer some basic questions.
Sure, it may seem like an oversimplification, but overcomplicating the issue early on will only lead to an extremely messy situation later.
So, how are these questions going to help you?
Understanding who you are trying to reach is the foundation for your entire marketing strategy. If you begin creating SEO content about children’s toys, but you are trying to reach children aged 8-12, you’re already setting yourself up for failure.
Tip: Age is not enough. Learn more about your target audience than you think you need to know. Where are they from? What do they like to do? What do they do in their free time? All of these questions (and many more questions) will help you determine the answer to the next question: where is your target audience?
So, creating SEO content wouldn’t be the best idea for 8-12-year-olds, because they probably aren’t going to sit down to read an article on “the history of toy robots.” But, because of their placement in the younger generation, they probably are on the internet a decent amount.
Instead of SEO, maybe create an Instagram or Twitter account, and/or create ads to appear on other apps. Figuring out the best channels to use for your business shouldn’t be too hard when you boil your business, and its goals, down to its most simplistic form.
Remember who your target audience is, where they are, and what they want. These three rules will lead you to the best marketing channels to use. If properly conquering a marketing strategy still seems slightly overwhelming, there is no shame in reaching out to a marketing agency for more guidance!
from InMark Media https://inmarkmg.com/uncategorized/which-marketing-channel-should-a-new-business-use/
There are many ways you can do to improve your quality of life. Waking up a little earlier, starting a routine, appreciating the small things, thinking positive, and EATING BETTER. Our bodies are our temples, why wouldn’t we take care of it like we do with our houses or cars?There are different kinds of diets to go on, some more extreme than others, but any move in the right direction will lead to improving your life. The best diet for me personally, is as easy as watching what you eat and how much of it you’re eating.
It is hard to find the right diet for yourself. Some people think eating less is good for their health. This does the exact opposite for your body. Your body’s metabolism will slow to preserve the nutrients in the food you do eat. Dieting is about watching what you do eat. Eating many small portions throughout the day will keep your metabolism running and in essence continuously extracting nutrients from the food. This will also keep you from “cheating” because you aren’t starving yourself. Stick to foods that are less processed, and go with organic choices. Even if you decide to eat something like pizza, do so once in a while.
One of the easiest things you can do for any diet is adding water. Our bodies are made up mostly of water, so why would we deprive it from the most essential liquid. Obviously water has its own taste, which is nothing. Nothing can taste different at times, confusing right? Well if you want to add some flavor, spike it with some lemon, watermelons, mint, and what ever your taste buds enjoy. Water does so much for our diet, it can help fill you up before a meal so you eat less, flushes out any toxins you may have through our pores and urination, and its a whopping amount of 0 calories!
Stick To The Plan
The hardest task of a diet is actually abiding by it. We tend to set goals for ourselves that we would like to reach, but are unrealistic for our ways of life. You know yourself better than anyone, set realistic goals. If you drink a lot of soda, try cutting back and substituting it with water. If you love pizza, try using it as a reward for the end of the week after eating healthier options. Setting realistic goals will make it easier to follow and achieve.
Following a diet can be a difficult at times but the benefits are tremendous. Eating better has a direct correlation on how you feel. Have you ever ate McDonalds and felt groggy after? Instead eat a healthier choice and you may feel more energized. Your day will be better if you stick to your diet because one, you feel accomplished sticking to your diet improving your mood, and your body will thank you for feeding it nutritionally.
from InMark Media https://inmarkmg.com/culture/healthy-diet-healthy-life/
You’ve probably heard what I am about to say all throughout your life, “Your body is your temple”. Whoever told you this wasn’t lying. Our body is our vehicle, it is how we get around every day. Wouldn’t you take care of your car to get the most out of it?
“Fall in love with taking care of yourself. Mind. Body. Spirit.”
Taking care of your body shouldn’t be a chore, but with all the toxic behaviors we develop nowadays, it is hard to stay on track. With a McDonald’s every 2 miles you drive, it is hard to stay away from a juicy quarter pounder for lunch. It is easy staying inside with your air conditioner, TV, and a couch that has your name written all over it, rather than going to the gym or for a run. Even filling our minds with useless memes and “fake news” on social media rather than picking up a book to actually learn something.
Taking care of yourself isn’t easy, it takes commitment to living a different lifestyle than what we are accustomed to.
The beauty in taking care of yourself is falling in love with how it makes you feel. Feel better physically, mentally, spiritually, and accomplished. Every day is an accomplishment when you love yourself.
Today is the day to get started. Set yourself up for success and plan out the rest of your week. Eat a little healthier, look for ways to sweat, even if you don’t go to the gym, and try doing something that pleases you! We often get so caught up in our lives, we don’t have the time to love ourselves… Make time, it’s worth it!
from InMark Media https://inmarkmg.com/culture/self-care-is-the-best-care/
When a small business has a goal to attract local markets, it can sometimes struggle with knowing exactly where that market is. Yes, it is local, but local can be a pretty broad word. Consumers’ behaviors can change weekly, if not daily, so it may be hard to predict the actions and locations of a small business’s target market.
One thing that remains constant in essentially every demographic across most markets is the need for food and the need to go food shopping. There is nothing that attracts the most locals than your neighborhood supermarket. Supermarkets give businesses, basically, all the key ingredients to a beautiful recipe: the location, the consumer traffic, all that’s missing? Exposure!
The X Factor
Supermarket advertising is the most effective form of localized brand advertising. It distinguishes companies and brands from non-local or even local competition. The continuous advertising repetition and exposure creates a consumer/company brand loyalty that is strictly incomparable to any other form of advertising.
What It Does
1. The repetitive nature of supermarket advertising creates a subconscious yet strong brand/consumer connection
The average supermarket shopper visits the grocery store about 2.2 times per week. That equates to, almost, 3 exposures of your ad per customer per week. At 3 exposures per week, there is very little room for the customer to not notice your ad or brand.
2. Consumer’s prolonged shopping experience means more time to expose your brand to your target market. (A lot more than a 30 second commercial or newspaper ad would.)
The average supermarket shopper spends around 41 minutes at the supermarket—per trip. 41 minutes, at 2.2 times per week, means your company and brand will have an average exposure time of 90.2 minutes per customer every week.
3. Supermarket shoppers are 90% more likely to visit the same supermarket year round than they are to visit multiple supermarkets.
Essentially, it’s almost guaranteed your target market will stay put. It’s just up to you if you’re ready for an investment that will multiply your brand recognition.
Even with the growth of technology, the average American is still visiting the grocery store on a weekly basis. Supermarket advertising guarantees repetitive, targeted and local exposure.
from InMark Media https://inmarkmg.com/supermarkets/an-easy-way-to-target-your-local-market/
Social Media can significantly boost your sales, improve your business’s brand, or increase your local business’s awareness. You’ve probably heard that countless times, but how is it done? Well, first it’s important to understand how social media works. Not the technological jibber jabber—but how it works in society.
Each social media serves a different purpose for consumers—and for companies
Facebook could be a great place for companies to post a PR-related status or to share articles relevant to their industries or values. At the same time, Snapchat is a more intimate form of a social media and is better for featuring “behind-the-scenes” of what a business does and stands for.
Okay, but what about Pinterest?
Pinterest is an exceptionally great platform for small businesses to grow brand awareness. And, it’s even more beneficial for companies with blogs.
But, okay, there are plenty of websites and social media that will promote my blogs for your company. And, maybe you don’t have time to add another social media account to my already expanding arsenal.
Well, here’s the thing: Pinterest is one of the largest website traffic drivers.
Pinterest maintains over 150 million daily users. And, unlike users on Facebook, users on Pinterest are more likely to engage with your company, because they are interested in reading blogs.
User engagement doesn’t stop at just reading the company’s blogs either. According to research released by Millard Brown, 87% of users have purchased a product because of Pinterest, and 93% have used Pinterest to plan a future purchase. That type of ROI is not one that you should pass up.
It’s not just engagement. It’s purchasing power, too.
According to Shopify research, Pinterest users’ typical orders value around $58.95, while Facebook referral orders value only $55. That may be only about a $4-dollar difference, but the possibility of $4 extra dollars per person with a 150-million-person audience is pretty lucrative.
Still not convinced it is worth your time, but think it may be worth your investment? There are agencies that will do the work for you. Companies like inMark media understand the usefulness of social media and how to use outlets to their greatest benefit.
from InMark Media https://inmarkmg.com/social-media/pinterest-and-your-small-business/
If you work the average 9am-5pm job, you spend mo of your day at work than you do at home. Therefore, the tone of your work environment not only frames how your workday is going to go but also how your day, in general, will go. Numerous studies have found that the work environment is the most important factor that contributes to overall employee satisfaction. Aside from employee satisfaction, work atmosphere can also affect job performance. Poor work atmosphere can not only slow down productivity, but it can increase unwillingness to work well with others, weaken work ethic, and increase the thought of resigning from the organization. However, in positive work atmospheres, not only does productivity increase, but people are more likely to make fewer mistakes. So what separates a good work environment from a bad one?
Positive work atmospheres will almost always have a strong sense of team unity. What does team unity look like? Examples of a team unity include but are not limited to participating in team-bonding activities willingly, celebrate each others’ birthdays or other big life events, etc. When you feel like you are not just working for yourself, but for other people that you care about, you’re more likely to want to perform better.
There is a very important difference between communication and effective communication. Organizations that have effective communication are not only perceptive to whatever message is sent to them but also take action based on whatever the received message is. After this, the receiver will then communicate with the message sender to continue the never-ending communication loop. Effective communicators also deliver messages with the applicable and appropriate tone needed. By ensuring messages are clear while also being delivered in a direct yet pleasant manner, teams are less likely to miscommunicate or resent each other.
There’s no greater catalyst of positivity than recognition. When supervisors or even peers take the time to reflect and note the accomplishments of one, it tells that person that their work is not unnoticed. In fact, it tells that person that they are being observed and acknowledged for putting extra effort into something. By receiving recognition, employees are more likely to want to continue their efforts to keep working hard. For those who do not receive recognition while others do, perhaps that individual will hold themselves accountable and work harder in order to meet the work ethic of others. Positivity, like negativity, is contagious, and recognition is a great way to spread it throughout your work atmosphere.
If you notice that your workspace is missing one or more of these components, don’t despair! All of these can be kickstarted by your efforts to improve your work atmosphere! By setting an example for others, you are already increasing your chances of improving your environment. Generally, people want to like the place they work in. You may be surprised at how much your fellow peers will appreciate you taking initiative!
from InMark Media https://inmarkmg.com/culture/the-importance-of-work-atmosphere/
Are you putting your best foot forward? Or are you running away as soon as you hit an obstacle? If you have 4 minutes to watch a heartfelt and motivating video, you should give the video below a watch.
There are a few lessons in the video and the most important one is that when you decide to go “all in” or being fully committed to something, follow through and don’t pull back when the road gets difficult. Go “all in” on the small changes in your life day by day to reap the fruits of your labor. It isn’t about aiming for the fences, but instead swinging that bat every day at practice to allow the best version of you to hit that home run. Have a goal, and work towards it.
Be Committed To Being Disciplined
Being fully committed to something is HARD. We all have said we were going to do something and eventually have quit on it. There is no better feeling than actually accomplishing what you have set out to achieve and it all starts with being disciplined. “Discipline is the bridge between goals and accomplishment.”- Jim Rohn. I couldn’t have said it better myself and it is awfully true. You can be committed to your goal but it eventually comes down to being disciplined and actually accomplishing it.
Whether you’re “all in” is being the best sales rep at your company, a great father, mother, wife, or husband, be sure to actually give it your ALL. It is a lot easier to say you’re going “all in” but when you can’t take your chips off of the table, you need to stay committed.
Today, write down what you are “all in” for and put it somewhere that it will remind you what you are working for.
Feel free to send this to anyone in mind that you think would benefit from this! Sign up here to be a part of inMark’s Weekly Huddle!
from InMark Media https://inmarkmg.com/uncategorized/are-you-all-in/
Advertising your business to your local supermarket shoppers is one of the most effective and affordable methods to promote your name, image and message to your targeted audience. How so? Supermarket advertisements, such as “Welcome Centers”, which are billboards featured at the entrance of the store or “Brand Bars”, which are grocery dividers placed on all checkout lanes, are guaranteed to be seen by the thousands of customers who continuously visit their local supermarket at least 2-3 times weekly for an average of 40 minutes. Unlike other forms of media advertising, supermarket advertising allows for high exposure, repetition, and targeting.
A total estimate of 20,000- 25,000 customers visit their local supermarket on a weekly basis. During their shopping experience, shoppers must utilize grocery dividers to divide their groceries at the checkout lane and/or shopping carts to transport their purchased groceries, where your advertisement is strategically featured and guaranteed to be seen. Therefore, through supermarket advertising, a high volume of potential clients are exposed to your point-of-sale advertisement.
Thousands of shoppers are continuously exposed to your advertisement on a weekly basis for a stable strategic planning period. This allows your advertisement to be seen by an average of 20,000-25,000 local shoppers repetitively each week. Therefore, through supermarket advertising, potential clients are more likely to remember and respond to your advertisement.
Supermarket advertising allows you to target a specific geographic area or demographic. By targeting local shoppers you will be able to reach the diverse community and breadth of audience that resides 3-5 miles from your local business. You will be able to reach the right people you wish to target.
Supermarket advertising is an effective marketing tool to help create the brand awareness needed to promote your local business’s name, image and message. Through high exposure, repetition and targeting, you will be able to directly target the local community on a continuous basis, which is guaranteed to generate traffic for your business. Hence, investing your advertising bucks in supermarket advertising is key to reaching the right people that are important to your local business.
from InMark Media https://inmarkmg.com/supermarkets/why-you-should-target-supermarket-shoppers/
Hi everyone I am Catherine 26 years old living in Austin, TX. I have recently started learning internet marketing and love reading about in online.